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The Expansion of Service "Ideal Tenant" to New Local Markets
Hudáková, Markéta ; Brycha, Tomáš (referee) ; Bayerová, Vladimíra (advisor)
Masters’ thesis suggests the optimal measures for the expansion of the service called “Ideální nájemce” to the new local market, concretely to Prague. In the theoretical part the crucial theoretical know-how is characterized. Knowledge described in the theoretical part was essential for the problem analysis and the proposal part. Business plan and its parts are defined together with the recommendations on how to proceed with the expansion. Furthermore it contains the analysis of the inner and outer space of the firm, which are PEST analysis, Porter‘s model of competitive environment, marketing mix and SWOT analysis. In the problem analysis the present trends and current firm’s position on the market are described, together with the analysis of the new market. Proposal part is based on the previous findings which were used to specify the concrete suggestions on how to achieve the defined objective, which is the expansion to the Prague’s market.
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Marketing Mix during the Company's Expansion into the Hungarian Market
Zapletal, Jakub ; Bumberová, Veronika (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis is focused on marketing mixture of Czech company, which is operating on B2C and B2B markets and optimalization of this company to Hungarian B2C market. The first part of this diploma thesis is focused on problematics and goals of this thesis. Theoretical part defines basics of marketing, marketing mix, company analysis and its surroundings. Next part of the thesis is focused on analytics and characteristics of current status of the company and Hungarian market. The last part of the thesis is focused on suggestions and optimalization of marketing mixture for established e-portfolio with main goal of successful infiltration to hungarian market and get results leading to the introduction and stabilization of the brand on the hungarian market.
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Design and realization of ADSR filter
Pokorný, Martin ; Kratochvíl, Tomáš (referee) ; Slezák, Josef (advisor)
The master´s thesis is focused on design of ADSR filter and voltage controlled amplifier (VCA). Three additional circuits performing analog signal processing are added. Functionality of designed circuits is verified in simulation program. All designed circuits are practically realized. Thesis includes complete design of the mentioned circuits and all necessary informations for its practical realization. All designed circuits are measured and the results are presented.
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Methods for Monitoring of Volume Changes of Cement and Polymer-modified Mortars
Vrablová, Simona ; Sedlmajer, Martin (referee) ; Žižková, Nikol (advisor)
Bachelor thesis is focused on monitoring of volume changes in polymer-modified mortars. Using Czech and foreign literature searches are processed, in which mortars in general and ongoing chemical and physical processes are described. Thesis is further concerned with description of polymer-modified mortars and with explanation of polymer-matrix forming mechanisms. The following are noticed volume changes and experimental methods of their investigation. Experiment is performed by monitoring the volume changes in polymer-modified mortars using two selected methods. For comparison volume changes in gypsum are also measured.
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The Use of Methods of The Project Management in Practice
Kucharíková, Dominika ; Kruljacová, Anna (referee) ; Smolíková, Lenka (advisor)
This bachelor thesis is focused on the use of methods of project management in practice. The methods are applied to internal project of expansion to the Polish market of the company mypinbuttons s.r.o. Theoretical part describes project management in theory and then is used in the practical part. Analytic part describes the company, its strengths, weaknesses and contains analysis of the Polish market. The practical part is devoted to the project itself.
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Structural design of an experimental air preheater
Tichý, Jiří ; Skryja, Pavel (referee) ; Jegla, Zdeněk (advisor)
The thesis is focused on structural design of unconventional experimental combustion air preheater into drawing documentation needed for production and realization. Strength and expansion control of exposed elements of construction is also included in the thesis. The final design is obtained by gradual specification of pre-designed and strength and expansion controlled elements of construction. The work also includes discussion of structural properties of the final design.
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Company Expansion on the Russian Markets
Homolová, Lucie ; Cejpek, Kamil (referee) ; Šimberová, Iveta (advisor)
The diploma thesis is focused on the design of the company's expansion strategy into the Russian market. This Czech company is engaged in the production of medical devices. The work is divided into four patrs. The first part defines the issues, main and partial objectives and the procedure and methods of solution. The theoretical part defines the main principles of the work. In the third part, the described methos of analysis are developed. The fourth part contains proposed solutions and economic evaluation.
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Proposal of Scootland s.r.o. Development Strategy
Přidal, Hynek ; Vokálová, Jarmila (referee) ; Zich, Robert (advisor)
The bachelor thesis deals with drawing up a proposal of Scootland s.r.o. development strategy. It focuses on position of company on the scooter spare parts market in the Czech republic and Slovakia and possibilities of its further growth. Goal of this work is a 5-year development plan including consequent steps which leads to strenghtening of positions on the company’s markets.
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Business Plan
Havránek, Lukáš ; Dombek, Petr (referee) ; Veselý, Josef (advisor)
The Bachelor’s thesis aims to provide necessary information for successful expansion of GrowJOB institute to Austria. Since 2006 GrowJOB has been educating CEOs and other executives of Czech companies in the field of competitiveness and been helping them grow stronger among their competitors. In the thesis I describe theoretical background of business plan creation and analyze both internal and external environment. Then I focus on individual steps of the expansion and provide a detailed financial plan as well. The most robust competitive cutting edge of the company is that it takes advantage of new scientific findings in the field of decision-making processes (behavioral economics, neuroeconomics) and brings them to everyday life of firms.
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